Who knew that reluctantly selling a truck would evolve into a business with a popular catalogue, retail stores across the country and an enthusiastic following?

The Princess Auto Story chronicles a journey laced with opportunities, trial and error, challenges, setbacks and successes. This is how a small mail-order business grew to become a national retailer in the highly competitive tool and equipment market.

One of the cornerstones that has contributed to the company’s success is a simple idea: treat everyone with respect. The “Royal Service” philosophy continues to empower all Team Members working in the stores and behind the scenes to “do the right thing” every day.

As former Princess Auto owner Bob Tallman once said: “We’re a small company doing big things.” That's exactly what this little Winnipeg-based company is doing.